Search Engine Marketing
Overture
Overture Delivers Results You Can't Ignore. Only Overture search listings reach over 80% of active U.S. Internet users with just one buy.
Overture results are included on major sites like: MSN, Yahoo!, InfoSpace, Lycos, AltaVista, and Netscape. You set the price you're
willing to pay for each sales lead and pay only when your customers click
through to your site. Independent research shows that advertisers receive
the highest ROI from pay-for-placement search when compared to other forms
of advertising.
Google Adwords
(https://adwords.google.com/select/)
Google.com offers a targeted search engine that indexes & ranks Web
sites (over 1 billion pages) and conducts over 150 million searches a day.
Google also licenses its technology to more than 100 companies, including
portal giants Yahoo! and, in a contract Google won in 2002, America
Online. Google employs page ranking and text-matching technology to find
web sites that are relevant to a user's search.
Google launched "Google AdWords Select" in February 2002 using the
cost-per-click model, similar to other paid placement programs offered by
Overture and other services. Using AdWords, you can buy search engine
traffic for as little as $0.05 per click. This is a highly effective way
to attract cheap, targeted traffic to your website.
Keywords
Wordtracker - Keyword Selection Tool
(http://www.wordtracker.com)
Word tracker is another great keyword analysis tool. With Wordtracker
you can actually measure how many searches are done on a set of keywords
and how many sites are competing against you for a keyword. Wordtracker
measures your keywords and even tells you which keywords are the best for
you to use.
Wordtracker compiles a database of terms that people search for from
leading search engines. You enter some keywords, and they tell you how
often people search for them, and also tell you how many competing sites
use those keywords.
Wordtracker helps you find all keyword combinations that bear any
relation to your business or service - many of which you might never have
considered. You'll find out how popular these keywords really are.
Then for each major search engine, Wordtracker will show you the
chances of making the top 10. Wordtracker will recommend other related
keywords to take advantage of that mean the same thing that you can choose
from.
Give
their free trial a try and improve the effectiveness of your keywords!
Key Word Density Tool
(http://www.keyworddensity.com/)
High search engine ranking requires your pages to maintain optimum word
depth and keyword density. Keyword density is the ratio of a keyword or
key phrase to the total words (depth) on a page. Keyword density is a
critical aspect of search engine optimization. To rank highly, your
keyword density must not be too high or too low. A density of 1% to 7% is
generally considered good. This fast and accurate keyword density analyzer
is 100% free.
Market Leap - Keyword Verification
(http://www.marketleap.com/verify/default.htm)
Verify your website's placement with the Internet's Top Search Engines
and Directories.
Their verification tool checks to see if your site is in the top three
pages of a search engine result, for a specific keyword. It’s important to
be in the top 3 pages of a search result because most people using search
engines don’t go past the 3rd page.
Popularity Measurements
Market Leap - Link Popularity Analysis
(http://www.marketleap.com/publinkpop/default.htm)
Link popularity analysis is one of the best ways to quantifiably and
independently measure your website's online awareness and overall
visibility. Simply put, link popularity refers to the total number of
links or "votes" that a search engine has found for your website.
Marketleap has designed this link popularity tool to help website
owners find out who is linking to their site, but also to give a useful
benchmarking report to quickly show where you stand in comparison to
competitors and other major online players.
Link Popularity Check
(http://www.linkpopularitycheck.com/)
The number of links to your site from other sites is key to the success
of your site. The more links there are, the easier you are to find and the
more traffic you will get. The WebPosition Link Popularity Check will
search Lycos/AllTheWeb, MSN, AltaVista to determine how many pages on the
Internet contain links to your site. You can then list other sites to
compare your site to and see how you stack up!
Market Leap - Search Engine Saturation Measurement
(http://www.marketleap.com/siteindex/default.htm)
Your Search Engine Saturation simply refers to the number of pages a
given search engine has in its index for your website domain. Not all
search engines report this information but enough of them do to create
some meaningful benchmarks for your search engine marketing campaigns.
Check your Search Engine Saturation levels and compare your website to
competitors on a regular basis to see if your Search Engine Saturation is
climbing or falling.
Search Engine Registration and Optimizations
Ipock Search Engine Optimization and Submission Service
(What We Offer!)
Free Ranking Analysis Report!
Contact us today to begin your site submission!
Recommended Reading
21 Ways to Maximize Your Profits on Google AdWords
(http://www.page-zero.com/products_asroi.asp)
Fact is, though, average costs for pay-per-click search engine
advertising are on their way up. Advertisers need to squeeze every ounce
of productivity out of their ad campaigns. This special report, "21 Ways
to Maximize Your Profits on Google AdWords," will show you 21 specific
ways to dramatically increase your chances of beating your competitors at
the Google AdWords game. Winners of this game will prosper, because
they'll be able to afford to continue advertising day in, day out. Losers
will be forced to drop out early, and that's going to widen the gulf
between them and their competition. This is a must read for anyone looking
into advertising on Google Adwords.
Planet Ocean
